Google Local Panel "Hear About This Place" Feature In Some Regions

Google seems to have launched or is testing a feature to have Google Search read details about a local business listing. This might be in only some regions, as I cannot replicate this in New York but I received a few reports from India about this feature.

In the local panel, some listings have this button that says "Hear about this place" with a speaker icon. You click on it, and it reads the business name and the business category for that business.

Here is a screenshot Khushal Bherwani shared with me on Twitter - click to enlarge the image:

Here is a video of it in action From Anuj Thaker:

Google added a new Hear about this place in the business profile. New things added to the business profile. #localseo #localbusiness
cc @rustybrick @JohnMu pic.twitter.com/XPR9fjejff

— Anuj thaker (@Anuj_Thaker03) October 13, 2022

Here are more screenshots from Khushal:

🆕 Google added Hear about this place in Business Profile.#localbusiness

↗️ New added in business Profile.
cc @rustybrick pic.twitter.com/zPxMdf1u5f

— Khushal Bherwani (@b4k_khushal) October 13, 2022

This reminds me of the hear this out load feature Google has for some featured snippets.

Forum discussion at Twitter.