Google Reminder: Linking To High Authority Web Sites Do Not Help With SEO

Feb 24, 2017 - 7:37 am 41 by

Gray Gradient Links Google 1900px

Google has said for years that linking out has no impact on your rankings and SEO. So here is a reminder, linking out is not an SEO ranking factor.

John Mueller said so this morning on Twitter again:

There were some third-party studies that said linking out does benefit your rankings but Google still says no.

At the same time, there is no penalty for not linking out. At the same time, it might make Googlers angry when you don't link out but again no penalty. There is a deep fear about linking out every since we see all these link penalties.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Who Ate The Bing Search Results

Jul 1, 2025 - 7:21 am
Google AdSense

Google AdSense New Privacy Law & Opt-Out Mechanism

Jul 1, 2025 - 7:11 am
Google

Google Promotes AI Mode With Animated Google Doodle

Jul 1, 2025 - 5:50 am
Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Previous Story: Gboard Adds Voice Typing - A Huge Missing Feature