Google Keyword Planner Stops Forecasting Individual & Ad Group Keywords

Oct 6, 2023 - 7:41 am 1 by
Filed Under Google Ads

Woman Forecasting In Conference Room

Google's Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that "few advertising were using" them, so they stopped forecasting this data as of the summer.

I am not sure if this is old news or not, at least, I don't think I covered it.

Ben Goldman posted about it saying, "Has something changed with the keyword planner? In the past, we would be able to see metrics associated with each keyword (including spend) when looking at forecasts, but now I'm only seeing the estimates by location. Curious why this has changed, or is this a bug?"

Ginny Marvin responded saying, "Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we’re no longer maintaining these forecasts in our system. Campaign-level forecasts & historical keyword-level data are still available."

Here are those tweets:

Maybe I missed this news?

Did you use this data or you won't be missing it?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2025

Jun 19, 2025 - 10:00 am
Google

Google Rolls Out Talk & Listen Version Of Search Live In Labs

Jun 19, 2025 - 7:51 am
Google Maps

Google Tests New Report Reviews Options For Local Listings

Jun 19, 2025 - 7:41 am
Google Search Engine Optimization

Google URL Structure Help Doc Updated

Jun 19, 2025 - 7:31 am
Google

Google Tests Swapping Site Name & URL In Search Snippet

Jun 19, 2025 - 7:21 am
Google Ads

Google Ads New Promotion Preview

Jun 19, 2025 - 7:11 am
Previous Story: Bing Search Tests Video Chapters Key Moments