Google Says Most Invalid Clicks Come From Publishers

Feb 2, 2012 - 8:47 am 6 by
Filed Under Google Ads

Invalid Clicks on GoogleGoogle AdWords representative, Laura, said in a Google AdWords Help thread that the main reason there are "invalid clicks" on ads is due to publishers.

Yes - Google said that "usually" invalid clicks come from AdSense publishers. Either the publishers are:

(1) Clicking on their own ads or;

(2) Telling their friends and users to click on their ads.

Google's Laura said:

I don't think there's any connection between AdWords suspensions and AdSense ones. AdSense "invalid clicks" suspensions are usually just that: publishers clicking on their own ads or encouraging their visitors to do so. If you think you didn't violate that policy, contact AdWords support.

So there you have it - usually those invalid clicks are AdSense publishers fault.

Forum discussion at Google AdWords Help.

Image credit to ShutterStock for the fuzzy click.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Facebook IPO: Zuckerberg's $499,999 Salary Cut