Google Instant Apps In Mobile Search Results

Sep 12, 2018 - 7:20 am 3 by
Filed Under Google

Google Mobile Phone

Sometimes, espesially on Android devices, when you search Google, you may see a link for "instant apps." This actually dates back to 2015 when Google let you try apps without installing them, they called it app "streaming." But I guess now they call them "instant apps."

Typically you would see these links in the Google Play store to try out the app before you install it on your device. But sometimes they also show in Google mobile search on Android devices.

Franco Valentino posted an example on Twitter:

Google Search Instant App

When clicked on, it loads the app without officially installing it on your device.

Google said "Google Play Instant Apps are Play Store apps you can open before requiring installation. If you like the app you can download and purchase it if necessary from the Play Store."

Do you see these often in mobile search in Google?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Tests New Video Search Results Box