Google Testing Infinite Scroll Search Results?

Sep 8, 2015 - 7:50 am 21 — by
Filed Under Google

click for full size

Kevin Gibbons shared on Twitter that he was seeing Google test infinite scroll search results. That means, no more ten results on a page but rather, Google would continue loading more and more search results as you scroll down the page.

This is something Google currently does on Google Image search and they've tested back in 2011 in web search, but not something that stuck.

Kevin shared a screen shot showing how long the scroll bar on the right was. You can see that screen shot above.

He said his settings were not set to show 100 search results.

The only issue, this would lead to less ads because there is no pagination.

Forum discussion at Twitter.

Here is another person potentially noticing this, this morning:

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Adopts New AI Training Control

Oct 30, 2026 - 12:50 pm
Bing SEO

Microsoft Bing New AI New Controls With AI Training From AI Search Grounding

Oct 30, 2026 - 12:15 pm
ChatGPT Ads

ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

Oct 30, 2026 - 11:17 am
Search Forum Recap

Daily Search Forum Recap: October 30, 2026

Oct 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

Oct 30, 2026 - 8:01 am
Google Search Engine Optimization

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

Oct 30, 2026 - 7:51 am
Previous Story: Google Code Posters At Local Schools