Google Testing Infinite Scroll Search Results?

Sep 8, 2015 - 7:50 am 21 by
Filed Under Google

click for full size

Kevin Gibbons shared on Twitter that he was seeing Google test infinite scroll search results. That means, no more ten results on a page but rather, Google would continue loading more and more search results as you scroll down the page.

This is something Google currently does on Google Image search and they've tested back in 2011 in web search, but not something that stuck.

Kevin shared a screen shot showing how long the scroll bar on the right was. You can see that screen shot above.

He said his settings were not set to show 100 search results.

The only issue, this would lead to less ads because there is no pagination.

Forum discussion at Twitter.

Here is another person potentially noticing this, this morning:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 21, 2025

Oct 21, 2025 - 10:00 am
Google Search Engine Optimization

Google's More Core Updates, More Often, Seems Unlikely

Oct 21, 2025 - 7:51 am
Google Ads

Google Ads To Delete Accounts Without Campaigns After 6 Months

Oct 21, 2025 - 7:41 am
Google Ads

Google Ads AI Max Adds Sources Column in Search Term Report

Oct 21, 2025 - 7:31 am
Google

Google AI Mode What To Know Section: AI Product Summary

Oct 21, 2025 - 7:21 am
Google Ads

Google Ads Experiments With Settings New Customer Value

Oct 21, 2025 - 7:11 am
 
Previous Story: Google Code Posters At Local Schools