Google: We Do Not Index Links, We Index The Pages Between The Links

Aug 31, 2020 • 7:11 am | comments (8) by | Filed Under Google Search Engine Optimization

Google Links

Google's John Mueller clarified how SEOs should think about Google's index and links on the web. He said on Twitter "we index pages, we don't index links. Links are between pages." That means, Google will index a page, that page may have links on it, and if Google sees the link, it knows there is a link but it indexes the page, not the link.

Here is the tweet:

This brings us back to when John explained that if one of the pages between the link is removed, gone, 404ed or something else, than the link is gone. If you cut the cord, the two are no longer connected.

It is a small distinction but a distinction.

Forum discussion at Twitter.

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