Google On Image Title Attributes For Ranking

Mar 30, 2016 • 7:58 am | comments (31) by | Filed Under Google Search Engine Optimization

Snowy3 Google 1900px

We know Google uses alternative text, alt tags, in images for helping them understand what is an image is about. Google uses it for ranking images. But does Google also use the title attribute in an image?

Here is a picture of the source code difference:

Title Attributes & Alt text image

John Mueller of Google responded to the question on Twitter implying the title attribute most likely won't do anything for your image rankings. Here is the tweet:

Back in 2008, John Mueller said in regards to the title attribute in images, "feel free to supplement the "alt" attribute with "title" and other attributes if they provide value to your users!" Matt Cutts back in 2008 also mentioned in briefly at the end of one of his old webmaster videos.

In short, it seems title attributes do not play into account with image rankings but that is Google's word. Test it yourself.

Forum discussion at Twitter.

Update: Dawn tested this and guess what, Google does index it, see Google Does Index & Rank Images Title Attribute Tags.

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