Google: Ignored Links Can Confuse Google's Algorithms

Jul 17, 2012 - 8:03 am 7 by

linksA Google Webmaster Help thread has Googler John Mueller saying that when Google has to ignore links on your site, it can lead Google to having to work harder to understand your web site.

As many of you know, a link penalty is not always a penalty. Often, instead of Google downgrading your web site for having bad links to your web site - Google will instead ignore links that they feel should not be counted. That might feel like a link penalty because your rankings may drop when Google does that but it is not like Google is giving you a negative penalty due to links.

That being said, Google's John Mueller said that when Google has to ignore your links it may confuse Google's algorithms in figuring out what your site is all about.

John said:

What's happening here is that we're ignoring some of the links pointing to your website, which on the one hand can be useful if these are problematic links that you don't want to have counted, but on the other hand, it would be easier for our algorithms to understand your site if that wasn't necessary. Past those ignored links, there is no manual action being taken against your website, there is no penalty involved.

Am I looking into his words too much or is there something here?

If you think about it, Google is ignoring part of your linkages and clearly that can make things more confusing.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for link button


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Android Toe Nails