Google: The HTTPS Ranking Signal Measurably Affects Enough Queries

Jun 6, 2019 - 7:22 am 0 by

Google Security Https

Google's Gary Illyes said that you should not ignore the HTTPS ranking signal. He said on Twitter "the signal affects enough queries measurably that I wouldn't ignore it."

Here is the tweet from Gary Illyes:

In addition to this tidbit, he said that even though invalid HTTPS security certificates still do not invalidate your ranking boost, having an invalid HTTPS cert can impact other factors.

Gary said "a broken cert will affect other things though. For reasons, i know for certain that the ranking signal itself would be unaffected: you have https in the result, you get the (tiebreaker) boost."

The question came up because John Mueller implied you need it to be valid:

So there you have it - make sure you have HTTPS and make sure it is valid and working properly for ranking, not just for your user.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google Tests Weird Rotating People Also Ask Feature