Official: Google Now Allows Hotels To Use Google Posts

Dec 13, 2021 - 7:41 am 0 by
Filed Under Google Maps

Google Hotels

In July we saw a number of hotels and hospitality business listings say they are seeing the ability to use Google Posts but Google we were told it might be a bug and not a feature. Well, it was a feature Google was testing, because now hotels can use Google Posts officially.

Google updated the Business profile posts content policy to add a new section for hotel posts, it reads:

  • Hotel businesses can create local posts to provide relevant, timely info to customers. Examples of helpful posts include COVID-19 protocols, updates to amenities or renovations, and events that take place on the property.
  • Hotels can't create "offer" posts, or any post that suggests the existence of or that links out to deals, promotions, special offers, or discounts. This ensures that customers don't get confused about where to navigate on the hotel placesheet to find organic and ad prices from partners.

I spotted this updated document via Joy Hawkins and then Damian Rollison responded to her saying "We were told this was coming by the hotels team several weeks ago but we weren't allowed to say anything. The suspense has been killing me :) Yes, it's official that hotels can now publish what's new, event, and COVID-19 posts but not offer or product posts."

So now hotels have a bit more features at their disposal to communicate with customers.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am
Google

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Previous Story: Google Full Width Autocomplete Search Suggestions