Google Hotel Search Ads With Images

Jul 19, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Hotels

It looks like Google is now testing shows image extensions in the Google Hotel Ads. Lluc B. Penycate, who follows the hotel space carefully in Google, noticed this and said this is the "first time seeing images in Google Ads for hotel branded searches."

He posted numerous screenshots on Twitter, none of which I can replicate. Here is one of those screenshots (click to enlarge):

click for full size

One point he made out, which I agree is strange, is "the majority of photos I see in the ads are also the GMB featured image." Yes, if you look, the Google My Business featured photo is one is being used as the image ad extension. I wonder if that is automated or manually done by the business?

I did not see image extensions in the Google Marketing Live 2021 announcements around hotel ads. So maybe this is new?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google My Business Support Hours Of Operation Details