Google Hot Searches: Any Use For SEOs?

Jun 15, 2012 • 8:29 am | comments (3) by | Filed Under Google Search Engine

Google announced they have updated hot trends / searches to add images, news stories, the volume of searches and now they also cluster searches together to form a single keyword group.

For example, Apple is currently a Hot Search but the related clustered keywords are wwdc, apple store, ios 6, wwdc 2012.

That being said, how useful is this tool for SEOs? A WebmasterWorld thread has Tedster, the forum administrator, saying:

I stopped making use of this feature a while ago - except for sites that are chasing the hottest search traffic, I see it as more of a curiosity than a useful feature.

Here is a picture of the new Hot Searches:

Google Hot Searches

So what do you think? A useful tool for SEOs?

Forum discussion at WebmasterWorld.

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