Google has been known to be very proud to support homosexual causes, they have been doing so for years. You'd think most people who would use Google would know this but actually many don't.
It took a Google Chrome TV commercial named It Gets Better to teach some long term Google search users that Google is very supportive. But it also lead many of those who are against it to leave Google as a search engine.
Here is the commercial:
Forget about the comments in the video page on YouTube, but overall most people 'liked' the video with 11,000 plus likes and under 1,000 dislikes.
One person said:
I was completely and utterly disgusted to see your new pro-gay commercial. Gays aren't the only ones who commit suicide, you know.
In one thread, a Google responded to some criticism suggesting:
I welcome you to share your thoughts on that video directly by visiting the URL that rustybrick posted. You'll find a lively discussion there.
I am sure Google simply does not care to lose any number of users over this topic. In fact, it is part of their IPO filing where they are willing to not maximize revenue to support greater causes.