Googlers Express Dislike Towards Read More Button To Expand Content

Feb 2, 2017 - 7:58 am 38 by

Google Dislike

Google's John Mueller and Gary Illyes, spokespeople for Google, have expressed their extreme dislike and "hate" towards websites that use "read more" buttons to expand the content to show more. John said "why would a site want to hide their content?" "I hate those," he added. Gary said "I've never understood the rationale behind that."

Someone shared a screen shot of an example, asking if the site would get hit by the Google mobile interstitial penalty. The answer was no but followed by how much Gary and John hate those buttons.

Here is that screen shot:

Read More Buttong Content

I am sure you've seen this on plenty of sites. I don't "hate" it but yea, it is a waste of a click.

Here are those tweets:

Do I think this might lead to a new Google penalty for "read more" content buttons? I don't think we have to worry about that any time soon but you never know.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Google

Google Says AI Mode Rolling Out To Workspace Accounts

Jul 7, 2025 - 7:51 am
Google Search Engine Optimization

Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

Jul 7, 2025 - 7:45 am
Google Ads

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Jul 7, 2025 - 7:41 am
Google

Google Tests Low, Typical, High Price Labels In Search Result Snippets

Jul 7, 2025 - 7:31 am
Google Maps

Google Business Profiles Reverification After Suspensions Increasing?

Jul 7, 2025 - 7:21 am
Previous Story: Google My Business Shows Adds Temporary Closed Status