In the closing remarks from Google's Gary Illyes at SMX Advanced last night, which you can watch on Facebook, Gary gave two things the audience should be ready for. Those two things include AMP and assistants/bots.
Google AMP
Gary Illyes said that AMP is going to "be big" and you should strongly consider getting your pages AMP ready. He implied, which is true, Google is investing a ton into AMP and we will be seeing more flavors of AMP over this year.
So get AMP ready for not just news sites but for all types of sites.
Assistants & Bots
Gary also mentioned that assistants and bots are emerging now and everyone is starting to use them. So you guys should look into it and see what you can do with those technologies.
He said you need to stay on top of the developments in this area. As you heard at Google I/O, Google is working on Google Assistant, Google Home, various chat features and smart bots. This is the future of Google, so stay on top of it.
Here are some of the tweets:
Two things to do with Google (1) pay attention to AMP, it will be big & (2) Look at assistants and chat bots via @methode #smx
— Barry Schwartz (@rustybrick) June 23, 2016
Pay attention to 1. AMPs, and 2. chat bots as early as possible, says @methode #smx
— Maria Sotra (@MariaSotra) June 23, 2016
Chat bots are going to be huge according to @methode. #smx #seo
— Stephanie Salmon (@stephaniesalmon) June 23, 2016
Advice by @methode at #SMX "Pay attention to AMP, bc it's going to be big. Look at the development around assistance & chat bots."
— Jayna Grassel (@jaynagrassel) June 23, 2016
@DannySullivan What should they take away for the coming year?@methode "Look for info around assistants & chat bots"#SMX #general #2of2
— Kristine Schachinger (@schachin) June 23, 2016
Would any of these two suggestions help you today? Well, AMP yes if you are a publisher, but not otherwise. But this is future thought stuff from Gary Illyes.
Forum discussion at Twitter.
