Google: Forget Everything You Read About Link Juice

Jul 30, 2020 - 7:41 am 15 by

Google Juice

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and when I get to use this graphic on this site. :(

John said, "instead, build a website that works well for your users."

Here is John's tweet within context:

I don't think the question is bad. It asks about how to distribute your "link juice" or link equity you have on your home page to the other pages on your site. This is a basic PageRank question.

Now I need to go through all my articles where I wrote about link juice and update them. :(

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google On When To Split Load Across Subdomains Or Other Domains

Nov 7, 2024 - 7:21 am
Google Ads

Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement

Nov 7, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: November 6, 2024

Nov 6, 2024 - 10:00 am
Google Updates

Election 2024 Google Search Ranking Update πŸ‡ΊπŸ‡Έ

Nov 6, 2024 - 7:51 am
Google Search Engine Optimization

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

Nov 6, 2024 - 7:41 am
Bing Ads

Microsoft Advertising Updates Shopping Audience Campaigns

Nov 6, 2024 - 7:31 am
Previous Story: Google: Negative Review Sites Don't Hurt Your Sites Search Ranking