Google: Forget Everything You Read About Link Juice

Jul 30, 2020 - 7:41 am 15 by

Google Juice

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and when I get to use this graphic on this site. :(

John said, "instead, build a website that works well for your users."

Here is John's tweet within context:

I don't think the question is bad. It asks about how to distribute your "link juice" or link equity you have on your home page to the other pages on your site. This is a basic PageRank question.

Now I need to go through all my articles where I wrote about link juice and update them. :(

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 6, 2026

Jul 6, 2026 - 10:00 am
Google Search Engine Optimization

Google: Cloudflare Content Signals Robots.txt Directive Has No Effects

Jul 6, 2026 - 7:51 am
Other Search Engines

ChatGPT Ads Can Generate Ads For You

Jul 6, 2026 - 7:32 am
Google

Further Exploration Found In The Wild Within Google AI Overviews

Jul 6, 2026 - 7:31 am
Google Ads

Google & YouTube Shopify App Sync May Cause Mess After August 18th

Jul 6, 2026 - 7:21 am
Bing Search

Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More

Jul 6, 2026 - 7:11 am
 
Previous Story: Google: Negative Review Sites Don't Hurt Your Sites Search Ranking