Google: Forget Everything You Read About Link Juice

Jul 30, 2020 - 7:41 am 15 by

Google Juice

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and when I get to use this graphic on this site. :(

John said, "instead, build a website that works well for your users."

Here is John's tweet within context:

I don't think the question is bad. It asks about how to distribute your "link juice" or link equity you have on your home page to the other pages on your site. This is a basic PageRank question.

Now I need to go through all my articles where I wrote about link juice and update them. :(

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google: Negative Review Sites Don't Hurt Your Sites Search Ranking