Google On Faceted Navigation: Block A Lot Of It

Feb 13, 2014 - 8:29 am 5 by

Google's Developer Programs Tech Lead, Maile Ohye and Crawl Team, Mehmet Aktuna wrote a detailed blog post on best practices for faceted navigation. Most faceted navigation are on large sites with filters, such as e-commerce sites with a lot of filter options, or large content sites with many filters and so forth.

Here is a picture Google used to describe it:

Google Faceted Navigation

I am a bit surprised how much Google wants you to block a lot of the navigation, as opposed to using rel=canonical. But maybe I am reading into it too much.

Google explains:

Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content. With duplicative URLs, search engines may not crawl new or updated unique content as quickly, and/or they may not index a page accurately because indexing signals are diluted between the duplicate versions.

So if you have a huge site with faceted navigation, you should 100% read this blog post.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: The Typical Day Of A Google Spam Fighter