Google Tests Expandable Sitelinks In Search Results

Oct 9, 2018 - 7:10 am 1 by
Filed Under Google

Escalator Google

Google is testing a new format for Sitelinks in the search results. These sitelinks are not just links that take you to a specific web page, but when clicked on, they expand and show you a snippet of content from the page it is linking to.

This was spotted by SEMRush and posted on Twitter.

Here is a picture:

Google Sitelinks Expanded

Here is a normal search result listing with sitelinks for this result:

Google Sitelinks

Yes, of course, this may upset some SEOs and webmasters. Why can't the searcher just click on the link and go to the web site? Why does Google have to show a snippet of the content to the searcher? It may result in less clicks to my web site from Google?

I personally cannot replicate this, so it is only a test.

Forum discussion at Twitter.

 

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