Google is testing a new format for Sitelinks in the search results. These sitelinks are not just links that take you to a specific web page, but when clicked on, they expand and show you a snippet of content from the page it is linking to.
This was spotted by SEMRush and posted on Twitter.
Here is a picture:
Here is a normal search result listing with sitelinks for this result:
Yes, of course, this may upset some SEOs and webmasters. Why can't the searcher just click on the link and go to the web site? Why does Google have to show a snippet of the content to the searcher? It may result in less clicks to my web site from Google?
I personally cannot replicate this, so it is only a test.
Forum discussion at Twitter.
