Google Event Schema For Virtual, Postponed & Canceled Events

Mar 18, 2020 - 7:18 am 0 by

Google Events

Google has added some timely new properties for event schema. You can now mark your events with these additional properties. These new properties are for the eventStatus property sets under schema.org.

Here is how to use the new properties:

  • If the event has been canceled: Set the eventStatus property to EventCancelled and keep the original date in the startDate of the event.
  • If the event has been postponed (but the date isn't known yet): Keep the original date in the startDate of the event until you know when the event will take place and update the eventStatus to EventPostponed. The startDate property is required to help identify the unique event, and we need the date original startDate until you know the new date. Once you know the new date information, change the eventStatus to EventRescheduled and update the startDate and endDate with the new date information.
  • If the event has been rescheduled to a later date: Update the startDate and endDate with the relevant new dates. Optionally, you can also mark the eventStatus field as EventRescheduled and add the previousStartDate.
  • If the event has moved from in-person to online-only: Optionally update the eventStatus field to indicate the change with EventMovedOnline
Google also has virtual-location properties for virtual events.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 27, 2025

Aug 27, 2025 - 10:00 am
Google Updates

Google August 2025 Spam Update Unleashed

Aug 27, 2025 - 7:51 am
Google

Google Tests AI Mode In European Union

Aug 27, 2025 - 7:41 am
Google

Survey: Only 4% Of Searchers Don't Click From Google AI Overviews

Aug 27, 2025 - 7:31 am
Google Ads

Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings

Aug 27, 2025 - 7:21 am
Google Ads

Google Ads Renamed Chat To Ads Advisor

Aug 27, 2025 - 7:11 am
 
Previous Story: Google Samba Bateria - Good Old Days