Google Looked Into An Eco-Friendly Search Ranking Boost

Mar 22, 2022 - 7:11 am 3 by

Google Eco Friendly Ranking Boost

Google's John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he added.

He said this on Twitter when asked "If Google started boosting companies that are kinder on the environment in the search results, that'd be an impactful Google Algorithm update wouldn't it? Any chance of that happening?" John replied "We have looked at some of the options there, I think it would be pretty neat. However, it's "tricky", yes. What would you use for metrics?"

Here are those tweets:

Google has made a bunch of changes to search last October in general to promote sustainability but a ranking boost was not one of them.

Do you want to see a ranking boost for your site or company being eco-friendly? How would you see this working? How would Google measure this?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Making Dumplings At Google Office