Google's Paul Haahr: We Don't Fully Understand RankBrain

Mar 8, 2016 - 7:55 am 36 by

Google RankBrain

At SMX West last week, Google's Paul Haahr, a top engineer involved in core ranking, had a keynote Q&A with Danny Sullivan. He said many interesting things including that Google doesn't fully quiet understand RankBrain.

Here are two tweets from the session, which I sat in:

As you know, RankBrain is Google's query interpretation that uses artificial intelligence. It has been live in Google for very large fraction of queries since earlier in 2015. Now, Amit Singhal retires and he is replaced by the head of RankBrain at Google. So it seems RankBrain will power more and more of search.

What does that mean? It is hard to explain according to Paul Haahr of Google. He wasn't able to tell us more than we know but he joked on some level that even Googlers doesn't know what it means exactly.

Scary - no?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 3, 2024

Dec 3, 2024 - 10:00 am
Google Search Engine Optimization

Google: Just Because You Call Yourself It, It Doesn't Mean You Will Rank For It

Dec 3, 2024 - 7:51 am
Google Ads

New Google Ads Customer Match For Google Analytics Audiences

Dec 3, 2024 - 7:41 am
Google

Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways

Dec 3, 2024 - 7:31 am
Google

Google Tests Underline Title, Link & Domain On Hover In Search Results

Dec 3, 2024 - 7:21 am
Google

Google Gemini Testing New & Improved Link Sources

Dec 3, 2024 - 7:11 am
Previous Story: Google Pre-2005 Use To Test Swapping Position 2 & 4 For Years