Google's First Part Of Query Analysis Is Entities Discovery

Mar 8, 2016 - 8:06 am 6 by

Butterfly Google 1900px

Again, at SMX West last week, Paul Haahr from Google said that when Google launched their knowledge graph in 2012, they decided to put entities at the forefront of their query analysis.

He explained that in order to show knowledge panels, the query needs to understand if there is any entity data there. So they moved that to the first part of the query analysis back in 2012, in order to surface knowledge graph data.

Here are some tweets with the information:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
 
Previous Story: Google's Paul Haahr: We Don't Fully Understand RankBrain