New? Google Displaying Domain In Some AdWords Ad Titles?

Mar 17, 2016 • 7:53 am | comments (8) by | Filed Under Google Ads (AdWords)

Green Swirl AdWords Google 1900px

Google seems to now show the domain name in the AdWords ad title in the Google search results. I am not sure if this is new or not, but some Google AdWords professionals are claiming it is less than a few weeks new.

The advertisers are implying that the ads are not using the title specified in the ad creative but rather, pre-appending the domain name before the title of the ad.

Here is an example for [nike]:

Google Ad Dot Com

For [foot locker] it does not work:

Google Ad No Dot Com

Orlando Valencia said on Twitter that he is noticing it for the first time and shared some screen shots. @PPCNI added he has seen it for the past couple weeks or so.

Is this new?

Forum discussion at Twitter.

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