Google Mobile Ranking Signals Still Use Many Desktop Signals

Nov 24, 2014 - 8:50 am 4 by

Google MobileIn a Google hangout video, at 18 minutes and 50 seconds in, Google's John Mueller answered a question around which desktop signals are used for mobile ranking as well.

John said that many are, including the page speed of your desktop web site, the rel canonical signal and many other signals are used for your mobile ranking. John said this may change over time as Google obtains more mobile signals through their crawling but for now, the page speed of your desktop site actually plays more importance than the page speed of your mobile site, when it comes to your mobile ranking.

Here is the video:

Question:

It is reported that in SMX Milan you told "Pagespeed of desktop version is used as ranking signal for mobile version. If desktop is fast enough and mobile is too slow, it doesn't affect ranking." Is it correct? I feel this is an odd decision.

Answer:

I think at the moment, this is correct.

So we need do focus on the desktop page for the search results for the most part. That's also the one that you use with the rel canonical.

As we pick up more information from mobile friendly pages or from mobile pages in general, then I would expect that to flow into the rankings as well. So that's something to keep in mind there.

I'd still make sure that your mobile friendly pages are as fast as possible, that they work really well on mobile devices, that you're going past just essentially the required minimum that we had with the mobile friendly tool, and really providing a great experience on mobile. Because lots of people are using mobile to kind of make their decisions, to read content, and if your site is kind of minimally usable on mobile, but really a bad user experience, really, really slow, then that's something that users will notice as well and they'll jump off and do something else or go to a different site.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: US Court Gives Google Free Rein Over Search Results Layout