Google: Useful Content Position On A Page Doesn't Matter

Aug 15, 2018 - 8:17 am 8 by

Google Bookshelf

Typically, the thought belief is to have the content that is most useful and relevant to the user and thus the query at the highest point on your web pages (obviously below the navigation). But Google's John Mueller said on Twitter that the position of that content doesn't really matter. He said "If it's useful content, we'll treat it as such regardless where on a page it is."

So as long as the content is useful, if you have it lower down on the page, Google will still consider that content useful. Will Google consider the content more useful if it is higher up on the page? I am not sure - but I believe most SEOs believe so.

Why hide useful content deep down in the footer of your pages?

Well, I suspect this is around e-commerce category pages, where you want content on the page so Google ranks the category page well in search but yet you want the shoppers to see the images and names of each category and not be distracted by a lot of heavy content?

Here are the tweets:

I see many e-commerce sites put paragraph content describing the category landing page below the category product listings. I also see many put that content on the top or on the side on the top.

Just to cause a mess, Gary Illyes from Google said not long ago that content order and position matters on mobile for rankings.

Do you remember the days of SEOs obsessing about CSS positioning?

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Doesn't Always Show "More Results" Button, May Show "Next" Button