Google's Matt Cutts: Content Clarity Over Technical Content

Feb 27, 2014 - 8:18 am 13 — by

Google's Matt Cutts ClarityThere is an excellent video from Google's Matt Cutts on the question Should I focus on clarity or jargon when writing content?

The short answer is focus on clarity over jargon.

Matt explains that in most cases, having content that most people understand is way more important that having all the scientific and technical jargon about the topic you are covering. If you can't explain the topic to a novice, then the reader likely won't be able to understand your content.

Best case, start off explaining it in simple terms and get more technical as you go. But if you had to pick, it seems Matt is saying content clarity is more important over detailed technical and scientific content, in most cases.

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Explains Difference With Search Terms Match Type (Keywords)

Nov 4, 2026 - 5:45 pm
Google Search Engine Optimization

Google Emails: Site Reputation Policy Manual Actions No Longer Impact EEA

Nov 4, 2026 - 4:19 pm
Google Search Engine Optimization

Google Search Console Performance Report Multi-Select Device Filters

Nov 4, 2026 - 10:01 am
Search Forum Recap

Daily Search Forum Recap: November 4, 2026

Nov 4, 2026 - 10:00 am
Web Analytics

Microsoft Clarity With New Agentic Analytics & Ask Clarity

Nov 4, 2026 - 9:00 am
Google Ads

Google Ads New Help Document For Promotion Mode

Nov 4, 2026 - 7:51 am
Previous Story: You Can Now Right Click On Google Maps