Google: There Is No CAPS Search Ranking Penalty

Apr 14, 2017 - 7:22 am 11 by

Google Caps

We know capital letters in URLs don't necessarily hurt your rankings and we also know that using caps in your content doesn't convey emotions and thus impact your rankings.

On the flip side, using caps in your title tags also doesn't have any negative impact. No one really likes being shouted at but using capital letters in your title tags won't lead to a Google penalty.

Gary Illyes from Google said this on Twitter using caps, of course:

So there you have it, shout as much as you like!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 2, 2026

Jul 2, 2026 - 10:00 am
Google Ads

Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

Jul 2, 2026 - 7:58 am
Google Search Engine Optimization

July 2026 Google Webmaster Report

Jul 2, 2026 - 7:51 am
Bing SEO

Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st

Jul 2, 2026 - 7:41 am
Google Ads

Google Ads Updates All Campaigns Drop Down

Jul 2, 2026 - 7:31 am
Google Search Engine Optimization

Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

Jul 2, 2026 - 7:21 am
 
Previous Story: Google Enables Multiple Merchant Center Account & Access