Google: Capitalizing Words In URL Doesn't Help Convey Emotions

Feb 16, 2017 - 8:28 am 4 by

Data Google Emotions

Believe it or not, we actually covered the topic of capital letters in URLs and how Google treats them before. But the question was asked again and John Mueller of Google answered it in a fun way.

He said, "the use of caps in URLs generally doesn't help our algorithms determine the emotion conveyed on the pages."

Normally when people use CAPS in their communication, it is either (a) they want to be loud or (b) they have no idea how to turn off the caps lock.

Google doesn't know that you want to be loud when you use caps in your URLs. In fact, I believe Google recommends lowercase URLs because case technically can make for a different URL.

But overall, lower case or upper case, it is all the same. When it comes to URLs, I'd stick to lower case but it won't hurt you either way.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 17, 2026

Jul 17, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

Jul 17, 2026 - 8:01 am
Google Ads

Google Ads Making Broader Smart Bidding Updates? Google Says No.

Jul 17, 2026 - 7:51 am
Google Maps

Did Google Maps Turn Off OpenTable Reservations?

Jul 17, 2026 - 7:41 am
Google Search Engine Optimization

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

Jul 17, 2026 - 7:31 am
Google Search Engine Optimization

Google StoreBot Accessibility Issues Help Document Updated

Jul 17, 2026 - 7:21 am
 
Previous Story: Google Schema Support Coming For Jobs, Carousels & More