Redesigned Google Call Only Ads Layout

Sep 26, 2019 - 8:09 am 1 by
Filed Under Google Ads

Google Phone

Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is "to make it more clear to users what you offer and make the call-to-action more prominent."

Here is the new look:

click for full size

Here is the old look:

click for full size

Google said "On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call."

The existing call-only ads will automatically switch over to the new layout this week, whether you like it or not.

Forum discussion at Twitter.

 

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