Google Tests Blue Instant AMP Label In Search

Oct 4, 2017 • 7:32 am | comments (3) by | Filed Under Google Search Engine

Google AMP

Google is testing a new look for the AMP label in the search results. Instead of the typical gray AMP logo with AMP written next to it, Google is testing a blue AMP logo with "Instant" written in blue next to the AMP logo.

Here is a screen shot of the new look provided by Jonathan Jones on Twitter:

Google Amp Blue Instant Label

Here is what I see, the normal gray icon:

Google Amp Label

We also caught Google testing the AMP logo without the "AMP" text next to it.

Forum discussion at Twitter.

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