Google Tests Blue Instant AMP Label In Search

Oct 4, 2017 - 7:32 am 3 by
Filed Under Google

Google AMP

Google is testing a new look for the AMP label in the search results. Instead of the typical gray AMP logo with AMP written next to it, Google is testing a blue AMP logo with "Instant" written in blue next to the AMP logo.

Here is a screen shot of the new look provided by Jonathan Jones on Twitter:

Google Amp Blue Instant Label

Here is what I see, the normal gray icon:

Google Amp Label

We also caught Google testing the AMP logo without the "AMP" text next to it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 8, 2025

May 8, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Spiked Thursday - May 8th

May 8, 2025 - 7:51 am
Google Ads

Google Ads Launches New Charts: Bar, Column and Time-Series

May 8, 2025 - 7:41 am
Google Maps

Google Tests Read Reviews Button & Appointment Tags On Local Listings

May 8, 2025 - 7:31 am
Google

Apple Says Google Searches Down On Safari & Google Says Searches Are Up

May 8, 2025 - 7:21 am
Google

Google Tests Alignment Changes To Search Result Snippets

May 8, 2025 - 7:11 am
Previous Story: Bing Ads Dynamic Search Ads Expanded