Google & Bing To Step Up Demoting Piracy From UK Search Results

Feb 20, 2017 - 7:52 am 1 by
Filed Under Google

Google Pirate

News is out that Google and Bing have made a deal with the Intellectual Property Office and British Phonographic Industry (BPI) and Motion Picture Association organizations for both search engines to do better removing or demoting pirated content in the UK search results.

Both search engines, according to the report, have promised to reduce pirated content in their search results by June 1, 2017. It seems the sites partaking in repeated violations of piracy, specifically in the film and music fans search field, will see their site bump off the first page of the results.

I am not sure how different this is from the DMCA Google penalty that aims at hitting pirated content but maybe this is about improving that? We've only seen maybe one update to that algorithm and that was back in 2014. We did hear Google do an unusual mention of it about a year ago but nothing since.

Google told Ars, "Google has been an active partner for many years in the fight against piracy online," "We remain committed to tackling this issue and look forward to further partnership with rights holders."

Again, it is hard to say what exactly will happen different with Google since they have algorithms and policies in place already for this stuff.

Bing on the other hand has not said much but we know their market share is less of a concern in the UK.

Forum discussion at WebmasterWorld.

Update: Got Google to confirm there is NOT any algorithm changes coming for this agreement.


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