Google To Update DMCA Algorithm After 26-Months

Oct 20, 2014 - 8:44 am 23 by
Filed Under Google Updates

Google DMCAIn August 2012, Google introduced the DMCA algorithm, also known as the Piracy Update, to demote sites that have an unusually high number of DMCA takedown requests.

Google announced Friday that they are pushing out an updated version of that algorithm in the upcoming week. Google wrote:

An improved DMCA demotion signal in Search. In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week.

Now, this should only impact a very small tiny percentage of sites on the internet. But it seems like the sites that will be impacted will be hit very very hard.

Of course, with Penguin 3.0 rolling out this weekend, all the eyes and chatter is surrounding that update and not the DMCA algorithm.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Mode Shows Different Sources For The Same Query

Jul 8, 2025 - 7:51 am
Google Ads

Google Ads To Update Its Political Content Policy

Jul 8, 2025 - 7:41 am
Google Ads

Google Ads Editor Version 2.10 Is Out With 20 New Features

Jul 8, 2025 - 7:31 am
Google

Google AI Mode Follow Up Questions With Suggestions

Jul 8, 2025 - 7:21 am
Google

Google Search Rolls Out AI Mode In India Without Labs

Jul 8, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Previous Story: Bing Cortana Adds Location Based App & Concert Cards & Evening Data