Google: Billions Of Redirects Are Fine But Site Moves Do Impact Rankings

Sep 12, 2022 - 7:51 am 2 by

Google Redirects

Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.

The answer is yes, he should do that, if he cannot keep those URLs the same. And yes, that process should be automated, John Mueller of Google said on Twitter:

But if you had 20 billion URLs, you should do the same thing, redirect them all, John added. But don't expect rankings not to change at all, rankings change with new URLs and new CMS platforms. So don't expect to see no ranking changes when making CMS changes.

Here is where John said that:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Helpful Content Update Finished On 9/9 But Were Those Fluctuations Related To HCU