Experts Say Google's Authorship Reduction Not Related To Author Authority

Jan 9, 2014 - 8:29 am 11 by

google authorship goneLet me get you up to speed... In October, Matt Cutts said there will be a 15% reduction in authority to only show authorship and rich snippets for authors who have a higher level of authority. That actually went through in mid-December and I hear complaints every single day from site owners that their rich snippets and authorship is gone.

Bill Hartzer and Mark Traphagen are having a conversation on Google+ where they say that it doesn't seem that the authorship reduction has to do with author authority. In fact, they say it does not have anything to do with author authority.

Mark Traphagen said it may be more related to the "publisher authority or quality."

Truth is, that is probably right. Because when Matt announced it in October, it was aimed at all of rich snippets, not just authorship. It was aimed at the quality of the site.

Now, Matt said his team is also working on author authority but that has not officially rolled out yet.

So at this point, I'd agree - the authorship reduction might not be related to author authority but rather website authority and quality. But in the future, it may be author specific.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 14, 2025

Feb 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

Feb 14, 2025 - 8:01 am
Google Search Engine Optimization

Google Merchant Listing New Membership Loyalty Pricing Property

Feb 14, 2025 - 7:51 am
Google

Google Article Links To Product Snippet Overlays

Feb 14, 2025 - 7:41 am
Google Ads

Google Dropped Minimum Required Budget For Local Service Ads

Feb 14, 2025 - 7:31 am
Google Ads

Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am
Previous Story: Why Didn't The Simone de Beauvoir Google Logo Make It To Google.com?