Google: Don't Build Apps Just For Ranking Boost

Nov 4, 2015 - 8:38 am 3 by

Mobile5 Google 640

The first ever Google mobile friendly ranking boost launched before April 21, 2015, it was launched back when it was announced for apps that used app indexing. Apps that had deployed any app indexing received a ranking boost. Now, apps that use the app indexing API get an additional ranking boost (well, not currently iOS apps).

Google's Michael Fink, the product manager of the Google Search Console, said at SMX Israel that you should not build an app just to get a ranking boost. He said, only build the app if you can provide a better user experience for users.

Kalman Labovitz posted this on Twitter, I was there, Michael Fink did say that:

Honestly, the main reason I built the Search Engine Roundtable iOS & Android apps was to report back to you all about how the ranking boost matters and share my stats. Of course, many love the UI, speed, push notifications, etc of the app. So there is an improvement for the user. But my main reason was to test the ranking changes and share it with you all.

It is not uncommon for Google to tell you to think about the user before the search rankings. But can't we have the best of both worlds? I think so. Why give the ranking boost or tell us about the ranking boost if you don't want to influence people to build apps for it?

Please give our Search Engine Roundtable app for iOS (free download) and Android (free download) a try and learn more about app indexing over here.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Previous Story: YouTube Fixed Their Canonical URLs Resolving Major SEO Issues