Google Analytics Now Shows You Who's Linking To You

Google announced they have added a new feature to Google Analytics to show you who is linking to a specific page.

To see it, go to Google Analytics, under Traffic Sources > Social > Pages and then click on a specific page. Then click on the "Activity Stream" option at the top middle portion. Google Analytics will then give you this report:

Google said it best when it said:

Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.

If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.

If only the reports were more focused around how SEOs and link builders like to see it. Maybe down the road?

Daniel digs a lot deeper into this new report at Search Engine Land.

Forum discussion at WebmasterWorld.