Google Analytics Tests Lifetime Value Report

Mar 29, 2016 - 7:38 am 7 by
Filed Under

Yellow Gradient Analytics Google 1900px

Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels. Google explains the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users."

Here is a screen shot of the option in the acquisition tab, which I personally do not see, but +RanyereRodrigues shared on Google+.

Google Analytics Lifetime Value Report

Here is a picture of the report:

click for full size

For more details, see this help article.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Cate 5 Logo On Wall