Google AMP Goes Live Now

Feb 23, 2016 - 8:11 am 17 by

Google AMP

I am now seeing reports around the web that Google AMP, the web page speed initiative backed by Google, is now live in the Google mobile search results. It was expected to go live any time now but AdAge reported that it would be tomorrow. I guess it is going live today.

Personally, I do not see it yet but several searches do. Jennifer Slegg spotted it so did @conradoconnell, @christian_wilde and others.

Here are photos from them:

Google Amp Live

Google Amp Live2

See the AMP icon? That means it is serving AMP specific pages.

Again, Google has not confirmed it went live but it is clearly now rolling out. I personally do not see AMP results in the Google News carousel but many are seeing it now.

Do you see it?

It should only show up for queries that trigger the news carousel to come up on your mobile searches.

Forum discussion at Twitter & Twitter.

Update: Now I see it at 8:45pm EST and it is not in the Google News Carousel, but just the Google News listings:

Google Amp Non Carousel

Also, here is a picture of this story showing up for a search on [google] that is AMP ready. I literally went AMP friendly yesterday (February 22nd) at 3:30pm EST:

Google Amp


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google To Close Google Compare On March 23rd After 4+ Years