Google AMP Featured Snippets Anchor & Highlight Content

Dec 31, 2018 - 8:01 am 3 by
Filed Under Google

Google Mobile Scroll

9to5Google found a new Google feature that works on mobile for some featured snippets that lead to AMP pages. If you click on an AMP based featured snippet in mobile search, Google may jump you down, anchor or scroll you down, to the specific section of content in the featured snippet and also highlight the content.

I was able to replicate it for several queries - you can try it yourself, it works on many featured snippets that show the AMP version of the page.

Step one, find content in Google search on mobile that is a featured snippet that also is an AMP URL:

Google Amp Scroll Down

Step two, click on it and it will scroll you down to the specific part and highlight it:

Google Amp Scroll Down Featured Snippet

There is even a link to "Go to top" if you don't want to be scrolled down.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am
Google

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am
Google

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am
Google

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Unicode Works Within Google Local Listings