Google AMP Featured Snippets Anchor & Highlight Content

Dec 31, 2018 - 8:01 am 3 by
Filed Under Google

Google Mobile Scroll

9to5Google found a new Google feature that works on mobile for some featured snippets that lead to AMP pages. If you click on an AMP based featured snippet in mobile search, Google may jump you down, anchor or scroll you down, to the specific section of content in the featured snippet and also highlight the content.

I was able to replicate it for several queries - you can try it yourself, it works on many featured snippets that show the AMP version of the page.

Step one, find content in Google search on mobile that is a featured snippet that also is an AMP URL:

Google Amp Scroll Down

Step two, click on it and it will scroll you down to the specific part and highlight it:

Google Amp Scroll Down Featured Snippet

There is even a link to "Go to top" if you don't want to be scrolled down.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 14.5% With Revenue Up 24% - Biggest Quarter Ever

Jul 22, 2026 - 4:08 pm
Google Maps

Another Google Local Bug: Google Local Review Replies Not Displaying

Jul 22, 2026 - 11:44 am
Search Forum Recap

Daily Search Forum Recap: July 22, 2026

Jul 22, 2026 - 10:00 am
Google

Google Search Using Latest Gemini 3.5 Flash-Lite

Jul 22, 2026 - 7:51 am
Google Ads

Google Ads Moved Missed Opportunities From Labs To Recommendations Tab

Jul 22, 2026 - 7:41 am
Google

Google AI Mode & ChatGPT Tests Bottom Card Citations

Jul 22, 2026 - 7:31 am
 
Previous Story: Unicode Works Within Google Local Listings