Google AMP Featured Snippets Anchor & Highlight Content

Dec 31, 2018 - 8:01 am 3 by
Filed Under Google

Google Mobile Scroll

9to5Google found a new Google feature that works on mobile for some featured snippets that lead to AMP pages. If you click on an AMP based featured snippet in mobile search, Google may jump you down, anchor or scroll you down, to the specific section of content in the featured snippet and also highlight the content.

I was able to replicate it for several queries - you can try it yourself, it works on many featured snippets that show the AMP version of the page.

Step one, find content in Google search on mobile that is a featured snippet that also is an AMP URL:

Google Amp Scroll Down

Step two, click on it and it will scroll you down to the specific part and highlight it:

Google Amp Scroll Down Featured Snippet

There is even a link to "Go to top" if you don't want to be scrolled down.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Unicode Works Within Google Local Listings