Google Will Clarify Use Of AI To Generate Content For SEO Purposes

Feb 15, 2024 - 7:41 am 8 by

Robot Typing Google Logo

Danny Sullivan, Google's Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes. In short, Google has already said you cannot use AI (or other means) to generate content to manipulate ranking in search results.

The specific language Google previously wrote, as I covered earlier, is:

Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.

If that is not clear enough for you, Sullivan said on X, "is something we thought was pretty clear from our post last year." But he added, "People who read that and somehow interpret it as a "free pass" should seriously be rethinking. I'm sure you'll also see us look at ways to make this even clearer."

Here is that tweet:

Now, maybe the issue is the word "primary," I mean, if you are making content for both users and search engines - I will tell myself it is primarily for users and sure, secondary for search engines.

This sprung up again because of this WIRED piece named Confessions of an AI Clickbait Kingpin - it is worth a read.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Testing New Layouts For Hotel Search Pack Results