Google AdWords Now Supports YouTube Video Views In Remarketing Lists

Jul 13, 2017 - 7:09 am 3 by
Filed Under Google Ads

Green Spotlight AdWords Google 1900px

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns.

Cassie from Google said "you can now use YouTube video views and channel interactions to power remarketing lists in your search campaigns."

With YouTube remarketing lists, you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA). For example, if you’re a pet food brand with a user following on YouTube, you can now stay on the journey with your customers when they search for “best puppy food” on Google.com. Because you know their intent and interests, you can build a relevant search ad experience.

Here is a screen shot of the setting in AdWords:

Google Adwords Youtube Rlsa

Forum discussion at Google+ and Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Ads Revenue Up 10% - Is Growth Slowing?

Jan 28, 2026 - 4:15 pm
Search Forum Recap

Daily Search Forum Recap: January 28, 2026

Jan 28, 2026 - 10:00 am
Yahoo Search Engine

Yahoo! Scout - Yahoo's Official Return To Search With AI

Jan 28, 2026 - 7:51 am
Google

Google Search - Add Splash Of Color With Color Picker

Jan 28, 2026 - 7:41 am
Google

Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode

Jan 28, 2026 - 7:31 am
Google

Gemini 3 Powering Google AI Overviews Globally

Jan 28, 2026 - 7:21 am
 
Previous Story: Google Search Conference In India With Gary Illyes