Google AdWords Now Supports YouTube Video Views In Remarketing Lists

Jul 13, 2017 - 7:09 am 3 by
Filed Under Google Ads

Green Spotlight AdWords Google 1900px

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns.

Cassie from Google said "you can now use YouTube video views and channel interactions to power remarketing lists in your search campaigns."

With YouTube remarketing lists, you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA). For example, if you’re a pet food brand with a user following on YouTube, you can now stay on the journey with your customers when they search for “best puppy food” on Google.com. Because you know their intent and interests, you can build a relevant search ad experience.

Here is a screen shot of the setting in AdWords:

Google Adwords Youtube Rlsa

Forum discussion at Google+ and Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 10, 2024

Dec 10, 2024 - 10:00 am
Google

Google Crawler Documention Adds HTTP Caching

Dec 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Over Optimization Drift Towards SEO Spam

Dec 10, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Console Insights Removes Google Analytics Data

Dec 10, 2024 - 7:33 am
Bing SEO

Copilot Beta Now Bing Webmaster Tools For 10,000 Users

Dec 10, 2024 - 7:31 am
Google

Google Tests Trending & Popular With Labels In Search Results

Dec 10, 2024 - 7:21 am
Previous Story: Google Search Conference In India With Gary Illyes