Google AdWords Now Supports YouTube Video Views In Remarketing Lists

Jul 13, 2017 - 7:09 am 3 by
Filed Under Google Ads

Green Spotlight AdWords Google 1900px

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns.

Cassie from Google said "you can now use YouTube video views and channel interactions to power remarketing lists in your search campaigns."

With YouTube remarketing lists, you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA). For example, if you’re a pet food brand with a user following on YouTube, you can now stay on the journey with your customers when they search for “best puppy food” on Google.com. Because you know their intent and interests, you can build a relevant search ad experience.

Here is a screen shot of the setting in AdWords:

Google Adwords Youtube Rlsa

Forum discussion at Google+ and Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Thanksgiving Google Search Ranking Update Volatility

Nov 26, 2025 - 3:10 pm
Search Forum Recap

Daily Search Forum Recap: November 26, 2025

Nov 26, 2025 - 10:00 am
Google

Clicking Google's Thanksgiving Doodle Goes To AI Mode

Nov 26, 2025 - 9:33 am
Search Engine Optimization

Google's John Mueller Jokes On Future GEO-Detox SEO Billable Work

Nov 26, 2025 - 7:51 am
Google Ads

Google Ads Gains Facebook Messenger & Zalo Messenger

Nov 26, 2025 - 7:41 am
Google Maps

Google Local Pack Links To Places Tab With Pagination Bug

Nov 26, 2025 - 7:31 am
 
Previous Story: Google Search Conference In India With Gary Illyes