New Google AdWords Showcase Shopping Ads & More

Oct 25, 2017 • 7:32 am | comments (1) by | Filed Under Google Ads (AdWords)

Snow2 AdWords Google 1900px

Yesterday Google announced some new features at the SMX show, the big one is shopping showcase ads, which let you group together a selection of related products and present them together to introduce your brand or business.

Here is what they look like:

Google Adwords Showcase Ads

Google said earlier data showed they had a 3x increase in brand searches and 32% more click-assisted conversions leading to a purchase.

Google also introduced brand logos, and filters that let shoppers quickly narrow down options based on special sizing, price range and more. Plus a new feature for "Similar looks" surfaces more recommendations based on a user’s previous clothing preferences.

Google Adwords Shop Similar Look

Here is the recorded stream of the announcement from yesterday:

Forum discussion at Twitter.

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