Google AdWords Adds Features To Shopping Ads & Hotel/Travel Search

Jul 13, 2016 - 7:31 am 0 by
Filed Under Google Ads

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Google AdWords announced a slew of updates yesterday between their Shopping Ads/Product Listing Ads offering and Hotel/Travel search ad offerings.

Hotel/Travel Search Updates

Google added "Hotel Smart Filters" which give you the option to filter hotel search results based on rating or price. You can also search for things like [pet-friendly hotels in San Francisco under $200] or other specific queries and Google will find matches based on those amenities. This feature is available in the US and will roll out globally later this year.

Google also launched what we spotted earlier around hotel deal labels in the search results. Also hotel tips which may show the searcher advice that if they change their dates by a bit, it can save them money. Plus the ability to subscribe to flight prices, so you don't have to check daily to see if the price of a flight has changed or not - Google will alert you.

Here is a screen shot showing these features:

click for full size

Personally, I am looking forward to using the flight tracking feature. Hope I can restrict it by airline. :) I just set one to play with it and it seems like you can.

(1) You click the track button after a search and I set the search to non stop, only United Airlines for specific dates.

Google Track Flight Price Button

(2) It confirms it added it:

click for full size

(2) Then you get this red icon showing you have an alert, clicking it takes you to the status page where you can modify them and turn on/off email alerts:

click for full size

Google Shopping Ads / Product Listing Ads

Showcase Shopping ads that give you the richer carousel experience when searching for specific items. This is available for Shopping Campaigns in the US, UK, and Australia will be eligible to have their products automatically appear in Showcase ads in the coming weeks.

Here is what it looks like in action:

YouTube added shopping features including a companion banner and a product picker.

And now, shoppers in other countries can see the price in their currency, even if the merchant sells it in a different currency.

Currency Conversions

Forum discussion at Twitter.

 

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