Google AdWords Doesn't Rank Expanded Text Ads Better Than Standard Text Ads

Aug 26, 2016 - 7:21 am 4 by
Filed Under Google Ads

Chalkboard5 AdWords Google 1900px

As you know, Google AdWords started rolling out expanded text ads last month. But Google said the AdWords ranking algorithm will not treat expanded text ads any better than standard text ads.

Cassie from Google said so in a Google AdWords Help thread. She said:

Just to clarify, there will not be a preference given to expanded text ads vs. standard text ads in terms of which ads will win an auction. That's still based on your ad rank (bid + quality score).

Of course, the quality score might favor the user behavior around one or another but that is something you need to test.

I guess there was some confusion around if expanded text ads get a boost or not - the answer is no, they do not.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
 
Previous Story: Google My Business Enables Accept OR Discard Updates For Individual Fields