Google AdWords Doesn't Rank Expanded Text Ads Better Than Standard Text Ads

Aug 26, 2016 - 7:21 am 4 by
Filed Under Google Ads

Chalkboard5 AdWords Google 1900px

As you know, Google AdWords started rolling out expanded text ads last month. But Google said the AdWords ranking algorithm will not treat expanded text ads any better than standard text ads.

Cassie from Google said so in a Google AdWords Help thread. She said:

Just to clarify, there will not be a preference given to expanded text ads vs. standard text ads in terms of which ads will win an auction. That's still based on your ad rank (bid + quality score).

Of course, the quality score might favor the user behavior around one or another but that is something you need to test.

I guess there was some confusion around if expanded text ads get a boost or not - the answer is no, they do not.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google My Business Enables Accept OR Discard Updates For Individual Fields