Google AdWords Merging Mobile Click Call Data

Sep 23, 2014 - 8:08 am 0 by
Filed Under Google Ads

Google AdWords Reporting IconGoogle quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the "feedback from hundreds of advertisers."

Starting the week of September 29th, 2014, “Mobile clicks-to-call” and “Mobile phone calls” click types will be combined in AdWords click-to-call reporting.

click for full size

Google added, that this change will impact existing mobile click-to-call data, including historical performance data.

The data will now be combined and aggregated under a single click type: “Mobile clicks-to-call.”

As a result, you’ll no longer see a row for the click type “Mobile phone calls.”

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 24, 2025

Oct 24, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News

Oct 24, 2025 - 8:01 am
Google

Google Confirms Testing AI Generated Snippets But Missing AI Label A Bug

Oct 24, 2025 - 7:51 am
Bing Search

Bing Copilot Answers Animated Response

Oct 24, 2025 - 7:41 am
Google Maps

Google Business Profile With Get Google QR Code Button

Oct 24, 2025 - 7:31 am
Google Maps

Google Business Profiles With Updated Related To Your Search Box

Oct 24, 2025 - 7:21 am
 
Previous Story: First Day Of Autumn From The Search Industry