Google AdWords Merging Mobile Click Call Data

Sep 23, 2014 - 8:08 am 0 by
Filed Under Google Ads

Google AdWords Reporting IconGoogle quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the "feedback from hundreds of advertisers."

Starting the week of September 29th, 2014, “Mobile clicks-to-call” and “Mobile phone calls” click types will be combined in AdWords click-to-call reporting.

click for full size

Google added, that this change will impact existing mobile click-to-call data, including historical performance data.

The data will now be combined and aggregated under a single click type: “Mobile clicks-to-call.”

As a result, you’ll no longer see a row for the click type “Mobile phone calls.”

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: First Day Of Autumn From The Search Industry