Google AdWords Merging Mobile Click Call Data

Sep 23, 2014 - 8:08 am 0 by
Filed Under Google Ads

Google AdWords Reporting IconGoogle quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the "feedback from hundreds of advertisers."

Starting the week of September 29th, 2014, “Mobile clicks-to-call” and “Mobile phone calls” click types will be combined in AdWords click-to-call reporting.

click for full size

Google added, that this change will impact existing mobile click-to-call data, including historical performance data.

The data will now be combined and aggregated under a single click type: “Mobile clicks-to-call.”

As a result, you’ll no longer see a row for the click type “Mobile phone calls.”

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: First Day Of Autumn From The Search Industry